Amanda Willis Amanda Willis

Navigating Google's March 2024 Core Algorithm Update: What You Need to Know for your website

Free Algorithm Cheat Sheet. Learn about Google's March 2024 Core Algorithm update, which aims to reduce low-quality content by 40%. Discover how the update targets spam, manipulative practices, and AI-generated content, leading to widespread deindexing of low-quality sites. Find out how to adapt your website's content and SEO strategy to maintain search visibility.

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Amanda Willis Amanda Willis

Human Content and GenAI : A Case for Emotional Resonance and SEO Success

In an era where Artificial Intelligence (AI) and human creativity intersect, content marketing stands at a pivotal crossroads. The journey from mere ideas to SEO triumph is not just about leveraging technology; it's about tapping into the heart of our audience with emotionally resonant narratives. This blog unveils a four-phase strategy that harmonizes AI's analytical prowess with the irreplaceable depth of human emotion. From the initial spark of identifying audience conflicts to the nuanced art of storytelling, and onto the meticulous optimization for search engines, we chart a course for content that not only ranks but resonates. Dive in as we explore how to use AI not as a crutch, but as a catalyst, enhancing our innate ability to connect, empathize, and engage in the digital age.

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Amanda Willis Amanda Willis

AI and the Future of SEO: Navigating the Chatbot Revolution

Explore how AI chatbots are revolutionizing SEO and discover strategies for adapting your digital marketing to thrive in this new era. Learn the importance of conversational AI and the invaluable role of digital marketers in ensuring your business stays ahead in the changing landscape of online search.

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Amanda Willis Amanda Willis

A Brand without a Social Presence - The Role of Content and Social Media in Your Brand Strategy

Content marketing and social media marketing are increasingly intertwined, with statistics revealing the critical role they play in a comprehensive digital marketing strategy. For instance, a vast majority of B2B marketers (94%) utilize short articles/posts, and a significant portion (84%) leverages videos, showcasing the diverse content types that resonate on social platforms

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